The Allure bridal and wedding dresses started with the Crum family who transformed their family-owned fabric store into the Bridal Collection, a bridal salon serving Tennessee brides for many years until the opportunity to manufacture bridal gowns arose. By 2000, C.E.O. Kelly Crum had expanded his mother’s fabric store into a thriving wholesale bridal collection in only a few short years; the line’s rise to popularity was swift and quickly gained recognition for beautifully detailed and well-constructed dresses. The Allure collections have consistently garnered praise, winning awards including “Fastest Growing Top 100 Private Companies” and “Top 100 Private Companies” in the Mid-South for multiple consecutive years. The Allure Bridals brand family continues to pride itself on thoughtful designs to match every bride with their dream dress. The foundation of who we are is family. Allure’s background is unique in that we are a family-owned and operated company.

BridalST is the official distributor of Allure bridal and wedding dresses. For the very latest in Allure fashion, look no further. BridalST is your one-shop-stop situated in Pasadena, California, USA. We ship all over the continental USA. We’re waiting for your call.

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Allure 1214

Allure 1112

Allure 9952

Allure 1207

Allure 1204

Allure 9956

Allure 1210

Allure 9601

Allure 9601 – The slim silhouette of this strapless gown is textured with lace appliques. Colors: Stretch lining, English net, lace Details: Also available lined

Allure 9603

Allure 9603 – Matte crepe creates a statuesque effect and softens the back with a statement blow. COLOR: Ivory FABRIC: Charmeuse, Crepe

Allure 9623

Allure 9623 – This floral sheath features illusion sleeves and a showstopping back. Fabric: Stretch lining, Sequin Tulle, ENglish Net, Lace Color: Sand/ ivory Sizes: 8 and 10

Allure 9401

Allure 9409

Allure 9681

Allure 9681 – This elegant ballgown embodies all things romantic, featuring off-shoulder sleeves and lace galore. Color: Ivory/Champagne, Ivory Fabric: English Net, Applique

Allure 9474

Allure 0474

Allure C400

Allure 9501

Allure 9513

Allure 9654

Allure 9658

Allure 9658 – The highlight of this structured Mikado gown is the set of detachable off-shoulder cap sleeves. Color: Platinum, Ivory Fabric: Soft Mikado